Beauty-products from Kokshetau at the international market
The Council of Business Women of RCE supported the initiative of one of its members - founder of Open Company "Farm Cosmetic", director of LLP "Arsha" Orynzhamal Kaskarova - on the promotion of products produced by the enterprise
Presenting the beauty products, the businesswoman outlined quite clearly one of the most important and ambitious challenges of the domestic manufacturer - access to large-scale market.
LLP "Arsha" specializes in the pharmacy industry, but in the process of optimization of the company it mastered a new direction - cosmeceutics. The company "Farm Cosmetic" has mastered the production technology last year, but today product line "Livsi" has about fifteen items: professional cosmetics (shampoos, gels, manicure, pedicure), hand cleaners and body products for use in household.
According to Orynzhamal Kaskarova, formulation of products was established on the basis of scientific and laboratory research. Since the main business location - the city of Almaty, the chemical plant was established there. In addition, this region was chosen because of other practical reasons: the raw materials are imported from China (as well as Russia), excellent transport and logistics system, etc.
"Laboratory and practical studies have shown that the use of our products affects the comprehensive improvement of the skin, solves cosmetic problems. This was made possible through development of medicines based on medicinal plants. Without false modesty, I can say that at the moment we - the only manufacturer we offer products on the market of Kazakhstan", - says the businesswoman.
The company's products confidently occupy the niche on the Russian market. "In principle, there is a reason: Beauty – is one of the fastest growing and most profitable market segments in Russia. Demand for our beauty-products caused by its quality and relatively affordable prices", - says Orynzhamal Kaskarova.
In addition, the products are widely used in the salons of Kyrgyzstan. The trial batch was sent to Germany, where products were praised (cities of Munchen; Wunsidel; Essen). Negotiations are currently underway to contract deliveries. In short, all the prerequisites for the development of international cooperation were created.
"However, as domestic manufacturers, we are interested in active development of our country's market. Today, about 40% of Kazakhstan’s salons successfully use our products", - said the businesswoman.
As a result of the meeting of the Council of Business Women, a number of Kokshetau beauty salons have already agreed on the supply of products.
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