Koumiss - as a unifying factor
With the mediation of Atbasar branch of the Chamber, the local entrepreneur has established her sales market
"Vladimir Dahl said:" Being accustomed to koumiss necessarily, you prefer it to all other drinks without exception. It cools, quenches both hunger, and thirst. Drinking koumiss for a week, you feel healthier, you breathe easier, the person gets a nice complexion. "Probably, largely for these reasons our family has decided to organize its production", - Marzhangul Khoyshbay from the village of Sergeevka in Atbasar district tells poetically about the start of her business.
It is not only poetry involved in this case. The farm of the adventurous woman has three mares, she gets daily 15 liters of mare milk. Besides koumiss, she produces cow's milk: cheese, butter, yogurt, kurt.
She supplies these products to her relatives, acquaintances and other villagers. However, with the development of the business, she thought about its expansion. She addressed to the branch of RCE and received the necessary consultations on existing instruments of state support. But this is for the future. Now the businesswomen is interested in marketing.
According to her, creative approach of employees of the Chamber allowed her to get to the next level. Experts organized a business meeting with other entrepreneurs - Kulzhamal Zhusupova. Earlier we talked about the businesswoman, who once again with the support of specialists of the branch of RCE received through the Fund for Financial Support of Agriculture nearly two-million loan and opened a dairy kitchen.
The negotiations were successful. The businesswomen agreed on joint activities, which, incidentally, are beneficial to both of them. The dairy kitchen expanded its assortment, and, therefore, increased the flow of customers. A producer of koumiss has found a new market, providing homemade and, most importantly, environmentally friendly and useful products, not only the population of the village, the town of Atbasar, but also the entire region.
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